1. INTRODUCTION

RSD ALFA FINANCE PRIVATE LIMITED ("RSD ALFA", "Company", "we", "our" or "us") respects your privacy and is committed to protecting the personal information shared with us by our customers, prospective customers, business partners, employees, job applicants, vendors, visitors and users of our website.

As a financial services company, we understand that personal and financial information is confidential in nature and must be handled with appropriate care, security and responsibility. This Privacy Policy explains how we collect, use, store, process, disclose and protect information received through our website and other authorised business channels.

Our objective is to ensure that every individual who interacts with RSD ALFA FINANCE PRIVATE LIMITED understands what information is collected, why it is collected, how it is used and the choices available regarding such information.

This Privacy Policy applies to all services, digital platforms, enquiry forms, partner registration portals, career applications, customer interactions and other online or offline business activities operated or managed by the Company.

By accessing our website or submitting information through any of our communication channels, you acknowledge that you have read, understood and agreed to the terms of this Privacy Policy, to the extent permitted by applicable law.

 2. APPLICABILITY OF THIS POLICY

This Privacy Policy applies to information collected through:

* The official website of RSD ALFA FINANCE PRIVATE LIMITED.

* Online loan enquiry forms and contact forms.

* Customer registration and lead generation forms.

* Partner, DSA, Channel Partner and Business Associate registration forms.

* Career and recruitment applications.

* Customer support interactions through email, telephone or messaging platforms.

* Corporate meetings, events and business correspondence.

* Physical application forms and supporting documents submitted to the Company.

* Any other authorised communication channel used by the Company.

This Policy applies irrespective of whether information is submitted electronically, physically or verbally during the course of legitimate business interactions.

3. INFORMATION WE COLLECT

The nature of information collected depends on the service requested and the stage of your interaction with the Company. We collect only such information as is reasonably necessary for providing our services, responding to enquiries, evaluating business opportunities and complying with applicable legal or contractual requirements.

 Personal Information

This may include:

* Full Name

* Date of Birth

* Gender

* Residential and Business Address

* Mobile Number

* Email Address

* Photograph (where required)

* Signature (where required)

Identity Information

Where applicable, we may collect officially valid identity documents submitted for verification or documentation purposes, such as PAN, Aadhaar (where legally permissible and with appropriate consent), Passport, Driving Licence, Voter ID or other government-issued identification.

 Financial Information

Depending upon the nature of the service requested, information may include:

* Bank account details

* Banking statements

* Income details

* Salary information

* Income Tax Returns

* GST registration details

* Business financial statements

* Existing loan obligations

* Credit-related information provided by the applicant or obtained through authorised channels

 Business Information

For business entities, partnerships or corporate borrowers, information may include:

* Company or Firm Name

* Constitution of Business

* CIN, LLPIN, GST or UDYAM Registration (where applicable)

* Nature of Business

* Business Vintage

* Shareholding or Partnership Details

* Authorised Signatory Information

* Financial Performance Data

Property Information

For secured lending or mortgage-related enquiries, the Company may collect property-related documents and information necessary for evaluating the proposed transaction.

 Technical Information

When you visit our website, certain technical information may be collected automatically, including:

* IP Address

* Browser Type

* Device Information

* Operating System

* Date and Time of Access

* Pages Visited

* Referral Source

* Session Duration

* Website Usage Statistics

* Cookie Information

Such information helps us improve website performance, user experience and platform security.

4. HOW WE COLLECT YOUR INFORMATION

Information may be collected directly from you or through authorised sources during the course of our business relationship.

The Company may collect information through:

* Website enquiry forms.

* Loan application forms.

* Partner registration forms.

* Customer onboarding processes.

* Telephonic conversations.

* Email communications.

* WhatsApp Business interactions.

* Physical documentation submitted at our offices.

* Meetings with authorised representatives.

* Recruitment applications.

* Customer support requests.

* Business correspondence.

* Marketing campaigns where participation is voluntary.

Where permitted by law and relevant to the services requested, information may also be verified through authorised third-party service providers, lending institutions or publicly available records.

5. PURPOSE OF COLLECTION AND USE OF INFORMATION

The information collected by the Company is used only for legitimate business purposes connected with the services requested by you or otherwise permitted under applicable law.

The Company may use your information for one or more of the following purposes:

* Responding to your enquiries and service requests.

* Evaluating loan or financial assistance requirements.

* Conducting customer due diligence and verification processes.

* Reviewing eligibility for products or services offered through the Company or its authorised partners.

* Coordinating documentation and application processing.

* Communicating with customers regarding application status, documentation requirements or business updates.

* Maintaining customer relationship records.

* Preventing fraud, identity theft, unauthorised transactions or misuse of our services.

* Improving website functionality, customer experience and operational efficiency.

* Managing partner registrations, recruitment applications and vendor relationships.

* Complying with applicable legal, contractual or regulatory obligations.

* Conducting internal audits, quality assurance reviews and business analytics.

* Sending important service-related notices, policy updates or security alerts.

We do not collect personal information for purposes that are unrelated to our legitimate business activities without an appropriate legal basis or, where required, your consent.

6. SHARING OF INFORMATION

RSD ALFA FINANCE PRIVATE LIMITED does not sell, rent or commercially trade your personal information.

information may, however, be shared on a need-to-know basis with trusted parties where such disclosure is necessary for the provision of services, compliance with legal obligations or protection of legitimate business interests.

Your information may be shared with:

* Banks, Housing Finance Companies (HFCs) or NBFCs involved in evaluating or processing the financial product or service requested by you.

* Service providers engaged for document verification, technology support, communication services or operational assistance, subject to appropriate confidentiality obligations.

* Professional advisors, auditors or legal consultants where required for legitimate business or compliance purposes.

* Government authorities, regulatory bodies, law enforcement agencies or courts where disclosure is required under applicable law or pursuant to a lawful request.

* Successors or assignees in the event of a merger, acquisition, business restructuring or transfer of assets, subject to applicable legal requirements.

Where information is shared with third parties, the Company expects such parties to protect the information in accordance with applicable contractual obligations and legal requirements.

The Company endeavours to disclose only such information as is reasonably necessary for the relevant purpose and does not authorise third parties to use such information for unrelated purposes.